Transforming underutilized venue assets into significant revenue streams for major sports franchises
The Challenge
We partnered with a leading venue management provider serving professional sports franchises facing a critical business challenge: how to monetize underutilized venue assets and create new revenue streams outside of ticket sales, concessions, and merchandise. These venue operators and their sports team clients needed to address several challenges:
- Maximizing revenue from fixed venue capacity during events
- Creating frictionless arrival and departure experiences for fans
- Managing high-volume transaction periods during pre-game and post-game peaks
- Integrating with existing stadium operations and ticketing systems
- Gathering actionable data on venue utilization patterns
- Extending revenue generation beyond game days to non-event periods
- Competing with nearby third-party operators cutting into potential revenue
Our Solution
We developed a comprehensive venue monetization platform specifically designed for sports franchises and stadium operators. This solution transformed previously underutilized venue assets into significant revenue generators while enhancing the fan experience.
Architecture
- Integrated ecosystem connecting venue access points, mobile devices, and stadium operations
- Real-time capacity management system with dynamic pricing algorithms
- Computer vision technology using IoT cameras for occupancy monitoring
- API integrations with ticketing platforms and payment processors
- Cloud-based analytics infrastructure processing millions of data points per event
Development Process
- Collaborative workshops with stadium operations teams and franchise executives
- On-site deployment and testing during pre-season events
- Continuous optimization based on real-world usage patterns
Key Features
- Digital Access Management: QR code-based entry integrated with ticketing
- Dynamic Pricing Engine: Algorithmic pricing based on demand, event type, and location
- Fan Experience App: Pre-purchase, wayfinding, and express entry functionalities
- Operations Dashboard: Real-time venue utilization monitoring and management
- Revenue Optimization Tools: Predictive analytics for maximizing asset yield
The Results
Transformed venue operations and created significant new revenue streams:
- Revenue Growth: Increase in non-ticketing venue revenue
- Digital Adoption: Fans adopting mobile pre-purchase options, leading to increase
- Operational Efficiency: Reduced ingress time during peak periods
- Extended Monetization: Increase in non-event day revenue generation
Technologies Used
- Frontend: React, TypeScript
- Admin Portal: React, TypeScript
- Backend: TypeScript, DynamoDB, Lambda
- Infrastructure: AWS CDK, S3, CloudFront, API Gateway, Cognito
- IoT: Computer vision cameras
- Data Analysis: Snowflake, BigQuery, Looker, Metabase
- Integrations: Ticketmaster API
- DevOps: BitBucket, BitBucket Pipelines
